P&S

The details

P+S worked in conjunction with Bacardi and Groove Armada to create the award winning B-Live Share mechanic.  Considered the first of its kind, Bacardi signed Groove Armada to a partnership across live performance and recorded music.  To distribute the music P+S helped develop the B-Live share mechanic, which allowed free access to the music by sharing it with friends.  The more you shared, the more music you got.  The sharing mechanic helped the brand be seen as a distributor of great music not just another brand badging a music event or existing activation.  B-Live Share achieved the desired effect and also picked up 4 indsutry awards to boot:

Winner of Music and Brand Partnership of The Year 2009 Music Week Awards

Winner of Communication Campaign Featuring PR MCCA Best Award

Winner of Best Use of Digital at the Media & Marketing Global Awards 2009

Winners of Best Use of Content at the Media & Marketing Global Awards 2009