P&S

The details

To celebrate Cadbury going Fairtrade P+S created the track Zingolo Ft. Tinny for the brands latest Dairy Milk Campaign.

We delivered both credibility and authenticity by engaging producer Paul Epworth (Florence / Friendly Fires / Bloc Party) to work with Ghana’s No.1 hip-life vocalist Tinny.  P+S managed the whole recording process and delivery of the track, which included going to Ghana and working with local musicians to achieve the best results.

We also helped devise and execute a revolutionary rights deal, resulting in Cadbury’s owning the track, for use worldwide and in perpetuity.

To further develop their footprint in music we set up and  Glass and A Half Records which released a number of  Zingolo remixes from globally renowned dance music producers.