P&S

The details

As part of Cadbury’s Fair Trade Fortnight Big Swap activation, P+S along with creative agency Fallon, delivered a multi channel, music lead marketing campaign that involved engaging one of the UK's top male artists and creating an album of authentically produced and recorded African cover versions of contemporary UK Hits.

To produce the music P+S assembled the Big Ghana Band who recorded the album with award wining composer Daniel Pemberton in Ghana's capital Accra. Striking a deal with Warner Chappell Publishing P+S were able to re record some great music such as  Elbows -  One Day Like This, Girls Aloud's -  Sound of The Underground, Goldfrapps -  Ooh La La,  EMF's classic Unbelievable and Paolo Nutini's Pencil Full of Lead. Paolo also provided new vocals on the cover of Pencil Full of Lead and made an appearance in the Fallon produced Cadbury Dairy Milk TV commercial promoting the Album and the Big Swap activation.

The 'Big Swap Songs' Album on Glass and a Half Full Records is available as a free download to consumers during Fairtrade Fornight via a digital mechanic hosted at www.cadburymusic.com and as a physical CD in selected Cadbury retail outlets across the UK.