RADOX

SPA THERAPY ALBUM

P&S worked in collaboration with WCRS&Co and Mischief PR to launch the new range of Radox Spa products. Tasked with bringing a spa-like calm into people’s everyday lives we approached the eminent chillout label Just Music to produce a credible album of spa music. Working with five of their leading ambient artists, they each produced a bespoke composition to make up The Spa Therapy Album. 

The lead brand track ‘Weightless’ by Marconi Union was produced in collaboration with a qualified sound therapist and then empirically tested to prove its relaxing qualities. Mindlab recorded subject’s subconscious physical responses and proved it’s effects were more relaxing than having a massage or listening to Adele, Moby or Mozart. 

The press response has been spectacular with both music media (6music, Jarvis Cocker) heralding the quality of the music and the national papers (The Sun, Mail, Telegraph) remarking on its transcendent effects, even warning drivers not to listen to it in the car.